A group of municipal and community partners, including representatives from the Municipality of the County of Antigonish, Town of Antigonish, St. Francis Xavier University, Antigonish Chamber of Commerce, Destination Eastern Northumberland Shores, and Paqtnkek Mi’kmaw Nation, are working with consultants Group ATN (GATN) in partnership with Tulle Tourism Consulting, to develop a tourism strategy for Antigonish.  

GATN and Tulle Tourism Consulting were hired in the Spring of 2022 to develop a tourism strategy for Antigonish that included:

  • Recommendations for the creation of a governance structure with representation of local stakeholder groups,
  • Opportunities to increase shoulder season capacity,
  • Opportunities to facilitate growth for local operators,
  • Opportunities to create an environment that leads to increase in visitor yields, and
  • Opportunities to collaborate with industry partners to further enhance tourism potential. 

Also included with this strategy is a three-to-five-year action plan that focuses on collaborative tourism leadership, branding, and marketing. 

Outreach and community engagement was a critical step in gathering information and input for this strategy. In February 2023, a focus was placed on community consultation with one-on-one interviews, public engagement sessions, and a survey. 

The final strategy and research analysis document can be found below:

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